In the us and UK, the average household throws away anywhere between 25-30% of the food and drink it purchases, mainly due to food spoilage. Keeping track of 'best before' and 'use by' dates is a tricky task and if there is any doubt about a food's condition, it is usually thrown out. New dial storage, however, offers the perfect solution. Each container in the range comes with a clever contra-rotating dial in the lid, which allows you to clearly date the contents - either with a 'use by' or 'when stored' date. Simply turn the dial clockwise to set the month and counter-clockwise to set the day, with the date being visible in the clear window. Available in a range of shapes and sizes, these BPA-free containers are perfect for use in the fridge or freezer. Date it. Don't waste it. Bases: dishwasher safe (top rack), freezer and microwave safe. Lids: hand washing recommended, top-rack dishwasher safe up to 122 degree, freezer safe, not microwave safe. The food we waste - wrap (2008); global food losses and food waste - FAO (2011); natural resources defense council (2012).